Sky Sports has been named as the inaugural winner of the Diversity in Media Award at the 2023 Asian Media Awards, recognized for its groundbreaking work and commitment to promoting diversity and representation in sports media.

The accolade was presented to Sky Sports at the Asian Media Awards at a glittering ceremony held at the Manchester Deansgate Hilton. The Diversity in Media Award honors organizations that have made significant efforts to enhance representation and produce diverse content across all levels.

Sky Sports was recognized for its comprehensive approach to diversity and inclusion, encompassing a wide range of initiatives, including:

• Creating the first-ever index page dedicated to British South Asians in Football in mainstream media history.
• Establishing a dedicated team to oversee diversity and inclusion initiatives across the organization.
• Implementing a comprehensive training program for staff on unconscious bias and inclusivity.
• Partnering with organizations to promote diversity and inclusion in sports media.

Sky Sports’ efforts have had a positive impact on the representation of British South Asians in football and sports media. The index page has become the most comprehensive resource of its kind, providing a valuable platform for British South Asians to share their stories and experiences.

Jonathan Licht, Sky Sports Managing Director, said:

“The award is testament to the hard work, talent, and brilliant collective efforts across the business, and I’m absolutely delighted for those involved. To be recognized as a driving force for diversity and inclusion across media in such a way is fantastic. More importantly, the award shows that the work we’re doing is positively impacting Britain’s South Asian community in a meaningful way when it comes to both media and football.”

The Asian Media Awards were founded in 2013 to celebrate excellence in the media, highlighting talent, drive, and innovation. Sky Sports’ recognition as the inaugural winner of the Diversity in Media Award reflects its commitment to creating a more inclusive and representative sports media landscape.